Notco: Chilean-based vegetarian alternatives


Jeff Bezos’ family office invests in Chilean plant-based food start-up NotCo wins $30m backing from Amazon chief and The Craftory as it plans expansion to US NotCo’s mayonnaise is made using chickpeas. The company analyses the molecular structure of meat and dairy products to create plant-based alternatives.

The family office of Jeff Bezos, the billionaire founder of Amazon, is among the investors in a $30m funding round for a Chile-based start-up that uses machine learning to create vegetarian alternatives for animal-derived products such as mayonnaise and ice cream. Four-year old NotCo on Friday announced the financing round led by The Craftory, a fund co-founded by consumer industry veteran Elio Leoni Sceti, as well as Bezos Expeditions.

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