Gold Farm: How this serial entrepreneur is on a mission to double farmers’ income

Serial entrepreneur Abhilash Thirupathy, who co-founded Surya Power Magic with his childhood friend Karthic Ravindranath in 2012 and was involved in solar pump irrigation, was aware that people were moving out of agriculture due to lack of empowerment. Present-generation farmers were moving away from the profession due to the hardships involved, coupled with the lack of income and equipment.

Abhilash wanted to change this and make the agri-sector a profitable profession.

Hence in 2016, the duo co-founded Gold Farm, based on Farming as a Service (FaaS) model, with the aim to provide farmers the access to book any farm equipment according to their requirement through a mobile application and a call centre service.

Till date, the team has converted 7,500 hectares of barren land and 25,000 hectares of land has been ploughed and harvested in Kolar and Chikbellapur district in Karnataka.

Through its mobile application and a call service, the startup provides an easy way to book a farm equipment. For this, it collaborated with the local people and created a network of booking agents, who had a sound knowledge of using a smartphone and carrying out online transactions. They helped the farming community get access to the mobile app. At present, there are over 250 booking agents and over 500 tractor owners connected with the mobile app.

It also works closely with the government and farm equipment manufacturers to make farm mechanisation affordable to small and marginal farmers.

Further, each tractor registered on the platform is attached with a hardware device which collects data about the land holding and size of the farm. Through IoT, in the future, Abhilash hopes to accurately predict the efficient farm equipment model required by a farm based on its shape and size.

How this serial entrepreneur is on a mission to double farmers’ income

Moving from a single product company (solar water pumps) to a digital platform for agri products and services, Gold Farm is making it easy for farmers to book farm equipment. Serial entrepreneur Abhilash Thirupathy, who co-founded Surya Power Magic with his childhood friend Karthic Ravindranath in 2012 and was […]

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