The Story

Earth5R was founded in 2014 by Saurabh Gupta. Currently, Earth5R is the World’s largest citizen-led environmental movement.

ACT Global Project by Earth5R focuses on creating Zero Waste communities while reducing poverty and restoring the local ecosystem which aims to make localities sustainable by engaging citizens, volunteers, marginalized communities, governments and corporates into a comprehensive sustainable development program. A global community of 35,000 people from around the planet drive this mission. Earth5R has its presence in over 25 countries across the globe and is recognised as a UNESCO Green Citizens organisation.

The 5Rs of Earth5R refer to 5 Earth values: Respect, Reduce, Reuse, Recycle, Restore. The mission of ACT Global is to drive a sustainable change by empowering communities through social entrepreneurship, and by building a model of Action, Collaboration and Transformation (ACT). Earth5R specialises in sustainable development, with a specific focus on women and economic inclusion.

ACT Global project is based on four pillars: Sustainable Ecosystems, Sustainable Buildings, Sustainable Communities, and Sustainable Businesses. ACT Powai project was the starting point of this journey.

Under the ACT project Earth5R partners with local businesses, schools, institutes and citizens  in the neighborhood to volunteer for various projects like clean-ups, tree plantations etc., educate and empower the local underprivileged community by generating livelihood programs and conducting skill-based activities fostering independence among them and also encourage these institutions to contribute towards a better neighborhood by participating in CSR activities.

A part of this is providing sports bags to children of underprivileged communities. Under this program, Earth5R employs the services of women from the local slums to stitch sports bags out of used and discarded denim, bed-covers and other waste material. These bags are then be distributed to the children of MCGM schools who are financially challenged to afford bags for carrying their sports gear.


Saurabh Gupta, Founder

Saurabh Gupta is the founder of Earth5R – a global social enterprise driving citizens towards a sustainable change. Saurabh embarked upon this journey when he quit his lucrative Human Resource job at India’s leading coffee chain, to bicycle around different countries, riding more than 50,000 kilometres in little more than two years. Over the course of his journey, he felt the need of citizens involvement in sustainable development against the increasing environmental risks which inspired him to launch Earth5R.
The Green Citizens program of Earth5R brings communities together and develops an ecosystem that coexists by playing symbiotic roles. With help of citizens, Earth5R runs local projects that make the entire residential areas sustainable. Buildings become zero waste while creating a positive environmental, social and economic impact in the locality.
In the last one year, Earth5R has brought together citizens, ragpickers and local recyclers to create a niche of community-based plastic recycling process.

Saurabh Gupta was blessed with appreciation from His Holiness The Dalai Lama for his work related to youth community on Project ‘Ganga to Nile’.


Since its foundation in November 2014, Earth5R has benefited 40,000 underprivileged families across India using upcycling based sustainable livelihood model.